16 Nov Why Your Business Needs Social Media Management
Many underestimate the important of having updated, curated, and neat social media account. Meanwhile for the truth, investing on social media can bring advantages to your business. Furthermore, the term social media marketing is not so rare to be heard these days. Making social media as a solid part of digital marketing. However, not all of business players know how to play this, making social media to their advantage. That’s where social media management comes to play.
What is exactly social media management?
Just like the terms, social media management is efforts spend to manage your social media account to stay on point. The account will be updated with contents specifically made to suit your business’ consumer targets. Not only that, contents are also specifically flourished, so the aesthetic is on par with your business’ image you want everyone to have.
Why is social media management important?
Investing on social media management to keep your social media on point can bring you the following advantages.
Increasing Brand Awareness
Social media is the place where people gather, interacting with each other or simply scroll their feeds to know what’s currently going on. Surely it’s the logical step for a business to position themselves between the crowd, which in this case is social media platforms.
Don’t only make a social media account and update it when you are free. Not only the quality of content, frequency is extremely important to keep people hooked on your account.
With the frequented and on point content, you can gradually increase people’s awareness over the presence of your brand. With high brand awareness, your business is more likely to grow more compared when it’s still low.
Having Convenient Media for Updated News and Promotion
You can also use your social media account to spread updated news and promotion to your consumer target. Nowadays, people know that business always has presence on social media, whatever the industry. Therefore, when you have a new business update and promotion going, you can just put them on your account for people to see. No more confusing announcement placement!
Getting Sales Up
The content you provide can boost up sales! By frequently posting your content, you are increasing brand awareness. So when people is in need of a product similar to yours, your business can pop up in their mind to consider. With the right approach of the content provided, you can also convince this new consumer to trust your business to make a purchase.
Consumers are pouring in especially when you post a promotion content. And of course with the right way.
With the right social media management, you can conveniently spread your business related announcement and promotion. Consumer targets also can easily find what’s currently up with your business.
By posting frequent, neat, and quality content, you can show your position in the business. This especially can be done by posting informative content about topics that are related to your line of business. Showing how you are knowledgeable about the line of business you are in will spike consumer target’s trust towards your business.
To sell in the 21st century is not only show that you are selling. You also have to show that you have personality. This personality can bring you closer to your consumer targets because through it you can show that you are authentic, not a mere business that is trying to lure them into buying your products.
Business personality, or more known as brand personality is best used when it’s taken from your consumer targets’ point of view. By doing so, they will find you more relatable, making your business all the more authentic.
Showing authenticity can be done by applying your brand personality through the tone of voice delivery of your copywriting. Words chosen, jokes, emoji, and even little mark like period and punctuation can have more effect more than you can imagine.
Hiring Privately or Using Digital Agency for Social Media Management?
From this description, now you can imagine just who exactly are needed for social media management. A designer to make your content looks neat and interesting plus a copywriter to craft the copy attached to the content design that will be uploaded. Both of them collaborating to create contents for your social media account that speaks your brand identity.
Surely you can hire a team yourself for your social media management. However, it’s not encouraged for a business that has no experience in social media. Social media management needs a delicate approach since your consumer targets can sniff inauthentic contents a mile off away.
If you are one of this starting business, it’s better to handing it to the expert, like us for example. Picodio Digital Agency provides a social media management service for the popular social media platforms. To top it all, we also have advertising service to complete your business presence digitally. Contact us to discuss about it more!