21 Sep Things You Must Check in Choosing Suitable Digital Agency
Business competition is getting fierce therefore getting yours ahead is a hard work. To stand out in a crowd of similar business niche as your own is to be unique and different. And to be so, business must possess the right branding and marketing. Having the team of your own to carry on the right branding and marketing is good, but very few of company, whether small home industry or big corporate, are able to do so successfully. That’s why many resort to a digital agency for their branding and marketing effort.
The absolute necessary of branding and marketing effort digitally makes digital agency industry varied, providing businesses alike endless choices. However, choosing one which is the most suitable for your business can be difficult. Moreover, marketing and branding of digital agency entail many services. So, how to choose the one?
Checking Out The Services
What you have to do when picking the one is to check each digital agency’s services. This first step seems obvious but when checking, you must assess the services thoroughly to know whether they match to your business’ needs. However, it is also better to be open about the possibility of other services you don’t need. Maybe your business doesn’t need the service they offer at first glance but when assessed thoroughly, the service actually can bring your business closer to the goals.
Aside for that, you also have to be mindful with an agency that only focuses on one thing only. It’s because comprehensive way to stand out digitally is by working multiple channels together to power business, not only by optimizing one channel.
Knowing What Tools They Use
Credible digital agency should see no problem of sharing their tools to potential clients. It shows that they have nothing to hide. Surely being transparent is a trait every client likes, including your business that soon signs a contract with a digital agency.
Make sure you know the how of a digital agency in managing the services for their client. Besides including naming their tools, telling the process of delivering the result for your business is also important. By knowing, you know what exactly you pay for. The example of tools you might want to know are application in posting social media post and keyword planner for SEO. Of course the tools vary according to the services you want to take.
Seeing Work for Previous Clients
It’s totally better to sign a contract with digital agency who have experience in the field. You can asses their experience by asking for portfolio in the from of work for their previous clients. However, don’t stop after they show screenshots. Ask the complete rundown of the project too, complete with the reviews or testimonials from the said clients about their services.
Knowing The Timeline
You must know the answer to the question how the agency maintain focus on delivering the best result. By knowing the answer, you know the definite timeline of their work therefore you know that best result is guaranteed. Furthermore, knowing the details also help when something wrong, so both you and the digital agency can discuss the solution.
Not only handing out the timeline, a professional digital agency should also be able to provide reports. This report usually show quantified data that measure campaign’s success. For example, you take social media management service to improve your engagement with people on Instagram. The digital agency should be ready to provide analytics data of that engagement including likes, comments, plays, and views. Reports should be given periodically so you can track the results.
Does Picodio Digital Agency fit the bill? Check us out by applying those 4 tips to determine whether we are the digital agency you need or not. Contact us now to ask for more details through the first consultation meeting for free!