06 Jul Practical Guide to Make a Website
It goes without saying, owning a website for a business is imperative for today’s business climate. Making one however, is not as easy as snapping your fingers even when you choose to hire a digital agency to get it done. To make it faster and avoid any miscommunication with your hired digital agency, it’s better to know what kind of website you want first. Not only that, there are other things to be considered too, such as budget. Therefore, you need to lay out a plan, an actual practical one before making a website. This guide helps you step by step to prepare things before you make a website.
Set Purpose and Goals
What is your website for? The purpose of your website existence marks almost everything in the making. Is your website for selling goods or just to showcase your company’s profile and portfolio? Different purpose makes your website’s component different, such as inventory and point-of-sale software are installed for e-commerce while simple company profile website has none.
It’s also better if you define your goal of having a website. Do you want to boost your sale online or just make your consumer target easier in finding you? Having goals help you to choose which tools to install in the website.
Software and tools alike can’t be installed just so because if not done properly, your website’s performance won’t be optimal. Furthermore, installing more component will cost you more budget so you have to think thoroughly what the purpose and goals of your website are.
Create a Budget
Budget plan applies for everyone, whether you are an individual with tight budget, a small business owner, or a corporate. The plan for website development usually include programming, web design, and web hosting. You can estimate the number by doing research, comparing one agency to the other. However, it’s better if you don’t make prices as the only contributing factor. Quality of service and website needs to be considered too. It’s always better to go with professional that is proven with lots portfolio rather than individual who only have promises and low prices.
Making a website is not only the work of a programmer. There are many roles involved to make a website wholly functional as one. If you don’t choose digital agency, therefore you will need web developer to code your website, graphic designer to design how it should look, and content writer to make our website’s content.
Hiring separate individual (freelancer, for example) can be disastrous if you don’t know what you are doing. Make sure you have the capacity to follow website development until its completion.
Make a Content Strategy
Having a website means nothing if it turns out empty. You need to plan what kind of content you want to show in your website. You can include articles, documents, video, pictures, slideshow, and embedded social media feeds.
The content type usually depends on the purpose and goals of your website.
Create a Mock-Up
Mock-up or also known as wireframe is an outline of your website. Usually created using designing program such as Photoshop or Fireworks, website mock-up gives you initial picture on how your website looks like in its completion. You can make your own rough draft by scribbling on paper then you can show it to the graphic designer to give them idea how you would like your website look.
Make Usability and Aesthetics Priority
Beautiful website is not enough to make a website works. Great website scores high in both usability and aesthetics factors. Therefore, in the development process, you need to make sure the following concepts are applied in your website.
- Make website navigation easy to find and operate. A good navigation usually placed on the center top of the page and in vertical form.
- Choose easy to read font and background color that put the text color in contrast.
- Use responsive design to make your website flexible to fit all screen sizes, be it desktop, smartphone, or tablet.
- Avoid unnecessary element to keep website light so it loads real quick.
- Make website text clear and concise.
- Keep styles and color consistent across website.
Test Your Website
Before a website going live and announced to the rest of the world, you need to test it out. Testing helps you to get rid of bugs and error. Make sure you test it in all browsers: Chrome, Firefox, Microsoft Edge, and Opera. Not only testing from desktop browser, you also need to test it from mobile ones. Take a look at the links, are all of them working? Are the visual perfectly shown and sized? Make sure everything to its tiniest details are working fine and great.
Maintain Your Website
Launched website doesn’t mean your work is over. You need to keep an eye to make sure everything is working as it should be. Monitor your analytics data, how well your website performing. Maintenance is especially important your website is an e-commerce one. Making sure your customer can shop 24/7, you need to be pay extra attention for website maintenance.