12 Oct How to Optimise Push Notification Use in Your Mobile App
It is no secret that people tend to use mobile app more. The reason is kind of obvious, mobile phone is getting smarter. Its capacity is getting bigger day by day, making it fit to be installed with so many applications at once. Not only social media and chatting apps, people nowadays also like to keep their favourite apps that are useful to them personally. Whether shopping app, task organiser, or travel deals, variety of apps are being installed and used befitting each person’s needs.
That’s why you as a business owner has to develop one in order to stay ahead. Provide your customer an easy way to access your business through an optimised mobile application. Moreover, you can also use the app as a marketing tool that can boost up your sales. We have covered this topic before, a certain feature within the app can be optimised to reach that goal: push notification.
However, since push notification tends to be overused, many mobile app users consider them as spammy. And when they do, they will opt-out and you won’t be able to use them as an effective marketing tool anymore. Therefore, you have to be able to smartly use them to your advantage. Not being spammy aside, push notification has to be irresistible too so users won’t ignore what you have to say. So, how to optimise your mobile app’s push notification?
Understand what users want
Great push notification is able to convey your message. Therefore, you have to possess good understanding of what users want. By understanding them, you will be able to craft a push notification in such a way that not only entices them but also at the same time gets your message across perfectly.
There is no point of sending push notifications regularly if your way of conveying message doesn’t align with what users want. What you have to keep in mind is that you have to understand what users are interested in knowing and why they have downloaded your app and not deleted it.
For example your app is an e-commerce, so surely you want to boost up your sales. Meanwhile, users want the convenient and the deal from your app. The two objections can be aligned through push notifications by sending out message such as only-app discount, flash sales, or other forms of promotion. Users get notified the deal they want and go making a purchase, increasing your sales.
Understand when users want it
There is no use of getting your message right at the wrong time. You also have to know fully well when to send push notifications to users. Imagine if you send up flash sales notification at noon to your app users who are mainly day workers. Your notification will go unnoticed and your sales won’t increase. Not feeling they get what they want, users can end up uninstalling your app.
In order to understand the when, you have to possess the overall understanding of your app’s users demography. Are they day workers? Stay at home moms? Or high school students? By then you will have the rough outline of their activity so you can slip your push notifications at their prime time. After knowing when to send your push notifications, you can start scheduling them to make sure they are delivered on time.
Understand where users will find it most useful
Do you know that there is a feature within push notification setting that can be optimised according to location? In other words, the notification will pop up only when users are in certain location. This feature is called geo-targeting and it’s very useful to get your message across based on location.
Take an example of you as a fashion line business owner who has several physical stores all around the town. Not only physical store, you also have an online store that can be accessed through mobile app. When a user who have downloaded your app happen to be near with one of your stores, you can pop up a notification containing a special deal. Say, a price cut that the user can acquire with showing the notification to the store cashier. Not only can boost up your online sales, push notifications can also boost up your offline sales.
Know the users you are trying to address
Agree or not, push notification is a communication medium. You are trying to convey a message to users using mobile app in their own phone, a very personal device in today’s tech era. Underlining the fact, you can address them using personalisation approach to create a special impression. Personalisation touch in push notification can result in big difference, both in engagement and response rates standpoint.
You can apply personalisation by addressing their name in push notifications. Using their name can make push notification feels more personal therefore making users feels appreciated. Not only names, you can also customise your message using each users uniqueness. For example, sending out women shoes sales to women users and sending out categorised sales based on users’ purchased history.
You need to keep it in mind that users want push notifications containing what they want to see, not what you want them to see. Practice all points above to utilise push notifications that can be befitting your business.
Already know what you want to do with a mobile app but still have not develop one? Contact Picodio Digital Agency today to get the best deal! First consultation meeting is free off charge.