20 Apr 4 Powerful Ways to Create Meta Description for Your Website
A meta description is those couple sentences under the title that describes the search result. It is ready to help searcher decide whether or not to visit your website. Meta description can sell your website content easily through search engine machine. Also, it will give the right information to the right people at the right time. But, do you really understand how to make a powerful meta description?
Make Sure Your Keyword Only Appear Once
Both title and meta description should include keywords relevant to the content of the website page they describe. It should ideally target a unique keyword for each website page. Avoid keyword spamming and have each keywords only appear once. Meta description helps search engine understand what the page is about and index your website based on relevant keyword.
Limit For 155 Characters
Actually, Google does not measure by characters, it measure by pixels. Google will cut off a long meta description after a certain width. It is recommend for you to limit your meta description by 155 characters.
Write Compelling Content
Write a short sentence previewing the content or telling the searcher why they should read your post. Give them a clear benefit of clicking through and reading your post, if necessary. This is your chance to sell them on what you have to offer both informative and valuable content.
Eliminate Non-Alphanumeric Characters
Search engines identify alphanumeric characters, like hyphens, plus signs and quotation marks as HTML code and as such may not use the description as you intend it to be used. It is best to stick to plain text when it comes to meta description. Any time quotes are used in a meta description, Google cuts off the description. In order to prevent meta description from being cut off, it is best for you to remove all non-alphanumeric characters from meta descriptions.
Finally, make sure your meta descriptions are truly descriptive, because the meta descriptions are not displayed in the pages the user sees, it is easy to let this content slide. However, high-quality meta description can be displayed in Google’s search results, and can go a long way to improving the quality and quantity of your search traffic.