26 Oct 4 Best Practices from UX Principles for A Great Business Website
Internet is an endless space. You must have come across various websites by now. Some of them you find easy to navigate, some have awful design, some have unforgettable content, and so on. Amongst them, there must be some you like the most and some you like the least. Have you ever wondered why? If you are about to have your business website developed, do you want your website to look exactly like those websites you like the most? Here, you will get to know how to make a business website that is most likely will be loved–at least liked by users. Deriving from UX principles, here is what you should apply for your business website design and development.
Focusing Design on UX
First point is kind of obvious, after all this article covers UX principles for a stellar business website. So, yes, your website design should be designed based on user experience. But first of all, what is user experience? It is the design, the experience, the ease of users finding what information they want to find on your website. Therefore, UX is the graphics you use on website, the layout, the text you provide, all the interactive elements you put into your website to reach your goal which is of course related to the growth of your business.
Are your business website going to be an e-commerce? Then showcase your best products upfront, not your business profile. Are your business website going to be an online profile one? Then showcase your company identity upfront, not your team members list. UX relies heavily on design and design relies heavily on what you are going to do with your business website: selling products online or putting your business online?
Designing for Scanning, not Reading
With tons of information flowing online, users are picky on what to read and enjoy. They don’t want to spend their time reading your long convoluted sales pitch. They don’t read from point A to point Z, from the very start to finish, they will only pick whatever necessary to get the gist of what you are offering there. In other words, you need to make your website easier for them to scan, not to read.
Your website needs to have a layout that easier for scan reading. With the right layout, graphics/visual aid and texts placements are on balance, making what you have to offer for users easier to scan therefore easier to digest.
Making Clear and Familiar Design yet Still Unique
To make users browsing easier, your website needs to have familiar design consisting of clear information. However, although familiar, the design needs to be unique so your business leaves some impressions on users.
Familiar here refers–for example–the placement of menu. It’s either header, hamburger icon, or sidebar. While clear refers to the text content you insert such as heading and CTA (call to action) button. The button needs to “speak” up what you want users to do. Such as calling your contact with “Contact Us” button, register an account with “Register Now” or buying your product with “Add to Cart”.
Meanwhile for unique part refers to how you creatively “paint” up your website. You have to possess this familiar frame so users can navigate your website easily, yet you need to make it unique. The only way to do it is by “decorating” said frame into a look that is uniquely yours. It’s worth mentioning that the “decoration” needs to be consistent too. If you “paint” your front page yellow, other pages need to be yellow too. They don’t need to be identical obviously, but at least the “decoration” needs to be similar so users can easily associate it as exclusively yours.
The greatness of a great website can be subjective. A website can be great for millennial but it can be less great for senile citizens. Therefore in designing and developing a website you must know who are that website for.
For example, millennials like a website that showcase the visual more with texts in small font size. Meanwhile senile citizens obviously likes website with bigger small font size. Therefore, designing and developing a website can’t be just for the sake of aesthetic and marketing. What and how users prefer must be taken account too.
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